HDFC Bank

Content Creation and Distribution

Background:

To enhance engagement and interest in HDFC Bank’s annual Inclusion Day digital event for all employees, while seamlessly integrating the theme of inclusion.

Objective

We proposed and executed a Spoken Word performance that was tailor-made to highlight the theme of inclusion. This approach ensured that the entertainment piece was not only engaging but also aligned with the event’s core message.

Execution

  • Content Creation: Developed a bespoke Spoken Word script focused on inclusion, reflecting HDFC’s values and culture.
  • Talent Management: Sourced and managed artists who could deliver powerful and resonant performances.
  • Studio Production: Coordinated all aspects of the studio production to ensure a high-quality digital performance.