DIY Solutions — Creator First IP Studio

The DIY Model

A four-step framework we use to turn creators into culture and culture into scalable IP.

Discover

Discover culturally resonant creators and communities

We identify creators with authentic voices and real cultural pull across comedy, music, storytelling, entrepreneurship, and a lot more genres.
This discovery powers everything from culture marketing campaigns to long-term creator IP

Build

Build format-driven content and experiences

We design strong formats around creators and brands by translating their voices into content series, brand campaigns, and live experiences across digital and offline platforms.
As one of India's leading content creation companies, we go far beyond posts and reels. We build formats, shows, and IPs that last.

Validate

Validate through real audience response

Real influence is proven through engagement that matters - ticketed audiences, community participation, and measurable digital traction. Not just impressions.

Scale

Scale into lasting creator-led IP

Once validated, formats expand into digital series, touring experiences, and brand partnerships - growing into long-term creator-led IPs that define careers.

Formats We Build

Different creator formats built by one of India's leading content creation agencies and influencer agency India teams which are designed for maximum impact online and on ground

IP Development

We conceptualise and build creator-led formats that grow into scalable IP - from narrative series and ticketed shows to brand-integrated live experiences

Creator campaigns

End-to-end creator campaigns for brands covering from talent sourcing and strategy to content creation, distribution, and creator-led storytelling.
We operate as a full-service Influencer Marketing Agency in Mumbai and across India that go beyond reach to gain real community engagement and results.

Talent Management & Curation

We work closely with culturally resonant creators across different genres - helping them grow their voice, build communities, and scale their presence across digital and live formats.
We are one of the leading artist management companies in Mumbai - building actual IP around our creators, not just managing their calendars.

Live Experiences & Audience Formats

We design and produce live formats that bring creator communities into the real world - from fan meets and storytelling shows to music and performance-led experiences and a lot more.
As a social media influencer agency and culture marketing studio, we turn online communities into rooms full of real people

Studio Philosophy

Our Creator First IP Studio philosophy is created on three pillars - that drive sustainable creator ecosystems.
These pillars are what separate us from a conventional digital marketing and advertising agency that measures success in impressions alone.

Culture

We identify and amplify authentic cultural movements that resonate with real communities

Community

We build engaged communities that show up, participate, and invest in creator experiences

Capital

We create sustainable revenue models that support long-term creator IP development

Join The Success

Here are some of the amazing clients we've had the privilege to work with.

Testimonials

What our clients say about us

Exceptional management skills and ability to deliver results in a short span impressed us greatly. Looking forward to continued collaboration.

Udisha Parakh Marketing Executive @Madame

Thank you guys for such a wonderful Tamasha event! You all give an opportunity to us to connect with the real audience.

Imtiaz Ali Film Director

Effortlessly solved the challenge of narrating PMI's story in the most exhilarating ways. Kudos to the team for pulling off a successful business event.

Jasneet Kaur Head, People & Culture @IPM (Marlboro)

Bhai badiyan IPs bana rahe tumlog! We'll keep on working together.

Paresh Pahuja Actor and Singer Songwriter

Thank you for all the help with the FootLocker launch. Working with you has always been effortless — the trust makes getting work done with DIY so easy.

Meenakshi Samantaray Head of Marketing @Metro Brands

The person immediately said, 'If it's Amol, then you don't have to worry about it.' That one line sums up the trust DIY brings to every project.

Tanmay Jain Sr. Manager Marketing @Jaro Education

Thank you so much for the opportunity. Looking for more collabs. All the best for everything ahead ♥️

Priyamani Actress

Super smooth experience working with the team. Everything moved fast and exactly the way we needed.

Sudhakar Pradhan Marketing Head @Pi42

Y'all are the best yaaa! My go-to people for everything culture and community.

Dixita Ghelani Spotify

Really liked the creators you got on board. The content felt right and we've already done 4 videos together. Great experience overall.

Deep Daruka Founder's Office @INDMoney

DIY ke saath pehle bhi kaam kiya hai, har baar best hi hota hai. Turnaround time was great during our LinkedIn launch campaigns.

Rishabh Jain Brand Manager @BlueMachines

The speed, scale, and execution were unmatched. Activating 200+ creators in such a short time while maintaining quality — the team delivered effortlessly.

Aneesh District

Thank you for making it happen. Anshu was excellent and really helped elevate the entire show. Looking forward to working together again.

Sanket Shah Indegene

It was great working with Amol. Will for sure connect for my portfolio companies.

Ritesh Agarwal Founder & Group CEO @OYO

Doston, Amol Bhai k sath mazaa aagaya, and looking forward to work with him again.

Ranveer Allahbadia Founder @BeerBiceps