Our Projects

Background

Sprite aimed to strengthen its market presence through a large-scale, culturally relevant campaign across India, requiring both national scale and deep regional resonance.

Objective

Maximize reach and engagement while ensuring strong cultural and linguistic relevance across diverse audiences.

Execution

• Managed a wide creator ecosystem across regions and categories
• Executed multilingual content in 10+ languages for regional penetration
• Rolled out integrated digital activations across platforms
• Handled end-to-end campaign execution including talent, content, and distribution

Results

• ~1B reach achieved
• 90% national coverage
• Strong regional engagement across markets

Background

Uber's national campaigns lacked deep cultural resonance and engagement in South Indian markets.

Objective

Drive regional relevance and engagement through localized, culturally rooted content.

Execution

• Partnered with regional creators like Niharika NM
• Produced localized, culturally contextual content
• Amplified content through social media and paid distribution

Results

• Significant increase in engagement across South markets
• Improved brand visibility and service adoption

Background

KFC wanted to strengthen its positioning among Gen Z through culturally relevant and shareable content.

Objective

Drive high engagement and virality through pop-culture-led content.

Execution

• Collaborated with Urvashi Rautela
• Created a meme-driven, high-shareability reel
• Leveraged trend-based organic distribution

Results

• Strong virality and engagement rates
• Reinforced youth-first brand positioning

Background

Taj Chambers wanted to elevate the experience of its exclusive member community, looking beyond a regular and conventional engagement to create moments that truly reflected the prestige and sophistication of the Taj name.

Objective

To curate a high-quality, memorable experience for Taj Chambers members through a thoughtfully selected talent that increased loyalty and reinforced the brand's legacy of excellence and wonder.

Execution

• Identified and presented Laksh Maheshwari as the ideal talent fit for Taj Chambers' discerning members
• Matched his profile to the thematic essence of the occasion, ensuring the experience felt intentional and curated
• Executed seamlessly across two cities: Mumbai and Delhi, while maintaining consistent quality and experience

Results

• Exceptional member reception and appreciation across both curated experiences in Mumbai and Delhi
• Strengthened sense of community and belonging among Taj Chambers members
• Reinforced Taj's positioning as a brand that goes beyond hospitality into a lifestyle brand

Background

Spotify launched Spotify Unlock, a curated podcast playlist spanning finance, growth, and startup dreams. The challenge was to promote the series so it felt organic, credible, and culturally resonating rather than a straightforward ad push.

Objective

To build awareness and listenership for the Spotify Unlock podcast through a creator-led IP concept that authentically reflected the core spirit of the content.

Execution

• Identified and provided Roshan Abbas and Sonia Shenoy to lead the campaign
• Ensured creator profiles closely aligned and resonated with the themes of the podcast series, lending the promotion credibility and trust

Results

• Successfully activated the Spotify Unlock podcast playlist through a distinctive, IP-driven promotional approach that stood out
• Strengthened Spotify's association with meaningful long-form content around finance, entrepreneurship, and personal growth

Background

Metro Brands aimed to elevate store launches into culturally relevant, high-impact experiences.

Objective

Create premium launch experiences combining celebrity, influencer, and consumer engagement.

Execution

• Led end-to-end event design and execution
• Curated influencer and celebrity integrations
• Executed multi-city rollouts including Tier 2 and Tier 3 markets

Results

• Transformed store launches into cultural sneaker events
• Successfully scaled premium retail experiences across markets

Background

The brand wanted to create a differentiated content property to stand out in a crowded premium beverage category.

Objective

Launch "Unusual Pairings" as a culturally driven digital IP.

Execution

• Curated cross-domain creator pairings
• Produced high-quality digital episodes
• Managed end-to-end rollout in partnership with Kommune

Results

• Strong brand recall
• High organic traction across audiences

Background

Times Black aimed to build deeper engagement with premium audiences through exclusive experiences.

Objective

Create immersive, high-end experiences for HNI audiences.

Execution

• Curated a Sufi evening at Red Fort
• Led creative direction and artist curation
• Designed storytelling-led immersive environments

Results

• Elevated premium brand perception
• Strengthened audience engagement and loyalty

Background

Mamaearth wanted to scale its digital presence and reach wider audiences across India.

Objective

Drive awareness and engagement through influencer-led storytelling.

Execution

• Collaborated with multi-category influencers
• Executed monthly campaigns across platforms
• Focused on regional content and audience expansion

Results

• 1M+ monthly reach
• Highly efficient CPV
• Strong engagement across platforms

Background

MG Motor aimed to improve brand perception and increase digital engagement.

Objective

Drive positive brand conversations and strengthen online presence.

Execution

• Managed influencer campaigns and ORM strategies
• Built and engaged active brand communities
• Executed performance-led campaigns with consistent optimization

Results

• 20–25M monthly reach
• 12K+ monthly mentions
• Strong community engagement and sentiment improvement

Background

ANP Corp sought to position a luxury real estate project for premium buyers.

Objective

Drive qualified leads and strengthen premium positioning.

Execution

• Developed multi-category influencer strategy
• Created walkthroughs and lifestyle-led content
• Used creators as lead-generation channels

Results

• 1M+ reach and direct sales impact
• Converted creators into long-term brand advocates
• Secured retainer partnerships

Background

District launched a new feature, District Pass, targeting urban consumers.

Objective

Drive rapid awareness and adoption through creator-led distribution.

Execution

• Activated 250+ creators within one week
• Rolled out high-frequency short-form content
• Optimized campaigns for performance and relatability

Results

• 250+ creators activated in 7 days
• CPV < ₹0.4
• Strong awareness and feature adoption

Background

JK Lakshmi Cement wanted to move beyond functional messaging and become culturally relevant.

Objective

Drive awareness while integrating the brand into everyday storytelling.

Execution

• Activated 55+ creators across genres
• Built lifestyle and culture-driven narratives
• Focused on subtle, non-intrusive brand integration

Results

• 10M+ views
• CPV < ₹0.4
• Strong organic recall and engagement

Background

INDmoney aimed to increase awareness of US stock investing among Indian users.

Objective

Educate and build trust through credible finance creators.

Execution

• Partnered with finance YouTubers and experts
• Created long-form educational content
• Integrated the product into storytelling-led financial content

Results

• High-quality awareness among target audience
• Strong trust-driven positioning in the finance category

Background

Pi42, a crypto trading platform, aimed to drive adoption among active traders and digital-first users.

Objective

Increase signups and platform usage through creator-led education and promotion.

Execution

• Partnered with top crypto creators and YouTubers
• Integrated platform usage into videos, live sessions, and tutorials
• Optimized campaigns based on real-time performance metrics

Results

• 200–300 signups per creator per live session
• Strong conversion-focused campaign performance

Background

Credai aimed to position itself as a forward-thinking, knowledge-driven platform within its category.

Objective

Build visibility and authority through content and media amplification.

Execution

• Collaborated with creators and industry experts
• Executed PR and media amplification strategies
• Positioned brand through thought leadership narratives

Results

• 50+ media coverages
• Improved brand credibility and awareness
• Strong positioning within the ecosystem

Background

Blue Machines, founded by Apna's founder Nimit, launched as a new-age company targeting operators, founders, and builders.

Objective

Drive strong brand awareness and establish credibility at launch.

Execution

• Executed a LinkedIn-first launch campaign
• Built narrative-driven founder-led content
• Activated early community engagement and distribution

Results

• 500K+ reach during launch phase
• 8–10% engagement rate on LinkedIn
• Strong traction within startup ecosystem

Background

Jaro Education wanted to strengthen its visibility and credibility in a competitive education landscape, requiring a focused digital push that could resonate with both aspirational learners and working professionals.

Objective

To build brand awareness, recall, and credibility through a targeted creator-led campaign across platforms, positioning Jaro as a trusted and aspirational higher education partner.

Execution

• Sourced and partnered with relevant creators whose audiences aligned with Jaro's target demographic
• Executed an integrated campaign across Instagram for mass reach and LinkedIn for professional credibility
• Crafted content that balanced aspirational storytelling with authentic endorsement

Results

• 5M+ reach achieved through Instagram
• Strong professional buzz and engagement generated via Instagram and LinkedIn
• Enhanced brand recall and reinforced Jaro's positioning as a trusted higher education partner
• Strengthened overall digital presence across platforms

Background

Tickertape operates across two distinct verticals — US Equity investing and a Pro stock-filtering tool — both facing the challenge of standing out in an increasingly crowded investing platform landscape. Tickertape's differentiation lay in superior compliance standards for US investing and the most in-depth stock filtering capabilities available to Indian retail investors.

Objective

To build targeted awareness around Tickertape's key differentiators across both verticals, driving platform credibility and adoption among a financially savvy audience.

Execution

• Partnered with relevant finance and investment creators to authentically communicate Tickertape's compliance-first approach to US equity investing
• Developed creator-led content spotlighting Tickertape Pro's advanced filtering capabilities against conventional alternatives
• Deployed platform-specific messaging tailored to each vertical's distinct audience and use case

Results

• Increased awareness around Tickertape's positioning as the most compliant US equity investing platform
• Strengthened credibility and consideration for Tickertape Pro among active stock researchers and investors
• Drove meaningful engagement through trusted creator voices in the personal finance space
• Delivered strong conversions, with a significant number of users moving from awareness to active platform adoption

Background

XYXX wanted to strengthen their digital presence among young consumers through purely authentic, creator-led content that felt native to social platforms while also delivering strong performance across paid media.

Objective

To build brand awareness, consideration, and engagement through scalable UGC campaigns while building a consistent pipeline of high-performing creator content for digital marketing initiatives.

Execution

• Activated a network of nano and micro creators across key markets
• Produced UGC-first content designed for both organic and paid distribution
• Focused on authentic product storytelling, lifestyle integration, and creator-led narratives
• Built an ongoing monthly creator program to ensure continuous content production
• Optimized assets for performance marketing campaigns across digital platforms

Results

• Established a scalable monthly creator ecosystem for the brand
• Delivered a consistent stream of performance-focused UGC assets
• Strengthened brand visibility through authentic creator storytelling
• Successfully integrated influencer marketing into XYXX's ongoing digital growth strategy
• Created a sustainable content engine supporting both awareness and conversion objectives

Background

BlueTyga had launched a flagship digital ad featuring Milind Soman to strengthen brand awareness and establish a strong presence among health-conscious and lifestyle-focused audiences. To maximize impact, the brand wanted to amplify the Milind Soman ad through creator-led distribution across India.

Objective

Drive large-scale awareness and engagement for the Milind Soman ad through authentic creator amplification while building a long-term creator ecosystem for the brand.

Execution

• Activated 30+ creators across India for organic amplification of the Milind Soman ad
• Leveraged creators across lifestyle, fitness, wellness, fashion, and entrepreneurship categories
• Distributed campaign assets through short-form video and social-first content formats
• Extended campaign visibility beyond the initial media launch
• Developed an ongoing persona-based creator strategy aligned with BlueTyga's target audience segments
• Onboarded creators across multiple niches to build sustained brand presence and engagement

Results

• 30+ creators activated nationwide for campaign amplification
• Successfully expanded the reach of the Milind Soman ad across digital platforms
• Generated strong organic visibility and creator-led conversations
• Increased campaign recall through authentic audience engagement
• Established a long-term creator ecosystem supporting future brand campaigns
• Built a scalable influencer marketing framework for ongoing growth and awareness initiatives