About DIY Solutions

DIY Solutions is India's Creator First IP Studio where creators stop just posting content and start building things people actually care about.
We sit at the intersection of culture, content, and real-world experiences by turning authentic voices into formats, shows, and movements bigger than just reels and posts.

What We Do

We work with storytellers, comedians, musicians, performers, and entrepreneurs and help them build formats, IPs, shows, and live experiences. The kind of stuff people don't scroll past but buy tickets for.
As a talent management agency in Mumbai, we go deep with every creator - from career strategy and influencer marketing services to IP ownership and live format production. We represent many of the most culturally relevant influencers in Mumbai and across India.

Our Approach

We start with what connects, what has real cultural resonance, and form it into something bigger. Sometimes that begins on ground, with real audiences, real energy, real feedback. Sometimes it starts as a digital format and scales fast. Either way, we ask one question: Does this actually resonate?

What We Build

From sold out fan meets and storytelling shows to brand collaborations that don't feel like ads - we constantly put things into the world that feel fresh, real, and culturally relevant. We've work as a content creation agency, a talent partner, and an influencer marketing agency in India, often all three at once.

Content is infinite now. But attention, intent, and community - that's what we're really building for.

DIY Solutions Logo

The DIY Framework

Design

We design format-led experiences around creators; shaping their voice into structured content, shows, and scalable IP.

Insight

We rely on audience behavior and cultural signals to guide what we build, refine, and scale.

Yield

We focus on outcomes that matter; engaged communities, real-world participation, and sustainable creator-led businesses.

Why Now

The next phase of the creator economy is being built beyond the screen. As content keeps on increasing, attention alone is no longer enough: culture is the new currency.

The shift is clear:
–  Audiences are moving from passive consumption to active participation with the creators.
–  Brands are no longer satisfied with reach alone, they want a partner who does performance marketing and builds culture, creator IP, and audiences that last, all together.
–  Creators, from influencers to national voices, are evolving from just social posts into format-driven IP.
–  Celebrity management agencies in India are no longer just booking talent, the best ones build IP franchises.

At DIY, we build in that gap. We are not just a digital marketing and advertising agency chasing CPMs only. We are not just a performance marketing agency running paid ads. We are India's Creator First IP Studio – building culture marketing formats that convert digital reach into real-world engagement and lasting IP.

$250B+

Global creator economy

$100B+

live events and experiences market

900M+

Internet users in India

Meet the Team

A bunch of different brains wired very differently… somehow building the same thing.
Strategy, jugaad, storytelling, execution; we don’t divide roles too much, we just make things happen.

Amol Gupta

Amol Gupta

Co-Founder | The One Connecting All The Dots

Talks to brands, builds IPs, closes deals, fixes problems - and is already onto the next big thing before this one's done.
Operates at the intersection of ideas, business, and execution. Somehow keeps all of it moving.
Believes influence isn't views. It's people showing up. Runs on instinct, chaos, and last-minute brilliance. And more often than not, it works.

Manik Girotra

Manik Girotra

IP and Talent Lead

If there's a way, Manik will find it. If there isn't, he'll still find it.
From last-minute fixes to impossible asks, he thrives in the chaotic space between problem and solution. Now channels that same energy into making sure the right things get seen by the right people, at the right time. Glue guy, fixer, marketing force. Half the things that "just worked" probably had Manik behind them.

Parimal Piyush

Parimal Piyush

Business & Partnerships Lead

Sales, creators, deals, partnerships, all in one loop. Lives in DMs, LinkedIn, and spreadsheets, turning conversations into actual revenue.

Built deep inside the creator ecosystem, he knows exactly who to call, when, and why. If there's a deal to be cracked, Parimal's already halfway there.

Ayusha Vaghela

Ayusha Vaghela

Marketing & Business Manager

Creative meets systems meets speed. Across everything, ideas, clients, content, and closing business.
AI tools, workflows, execution - all running in one continuous loop. Also the person everyone goes to when something needs to be fixed, improved, or made 10x better.
Always testing. Always building. Always ahead of the curve.

Ankur Patadia

Ankur Patadia

Campaign and Talent Manager

Knows everyone, and knows how to make that count. Manages campaigns that actually deliver and talents who actually show up.

Translates briefs into execution and relationships into results. Gets things moving, and keeps them that way. If there's a room worth being in, Ankur's already there.

Jewel Agicha

Jewel Agicha

Operations Executive

On the ground for every show, every shoot, every last-minute change of plan. Runs the events side and the talent side simultaneously - and somehow makes it look like it was always the plan.

Keeps the social feeds alive, the online presence sharp, and the talent on track. Does what needs to be done, when it needs to be done.

Girisha Nichani

Girisha Nichani

Operations Executive

Lives on the brand side. Knows the influencer world inside out - what converts, what doesn't, and why most campaigns fail before they even launch.

Builds brand-creator collaborations with intention, not just reach. Meticulous, plugged in, and quietly indispensable to every campaign she touches.

Shashwat Srivastava

Shashwat Srivastava

Strategy & Talent Lead

Thinks three moves ahead. Connects the dots between what a talent is and what they could be - then builds the roadmap to get there.

Part strategist, part talent whisperer. Where others see a name, he sees a long game. Always prospecting the next big thing before anyone else knows it exists.

Sarbendu Jha

Sarbendu Jha

Accounts & Control

The calm in the chaos. While everyone's moving fast, he's making sure everything adds up.

Numbers, payments, compliance - nothing slips past him. Doesn't say much, but always knows everything. If the math is clean, Jha Sir's already checked it.