Contact us

FootLocker India Launch

Community Building and Engagement

Background:

FootLocker, a global leader in athletic footwear and apparel, is renowned as the heart of the sneaker community. When launching their first store in India, FootLocker aimed to make a bold statement and create an unforgettable experience for sneaker enthusiasts.

Objective

To generate significant buzz and excitement for FootLocker’s India entry by leveraging cultural relevance, strategic collaborations, and engaging the sneakerhead community.

Execution

  • Nike Collaboration: Tapped into Nike’s brand equity to boost event credibility and reach.
  • Live Performance by Fotty Seven: Brought cultural relevance with a performance by the youth-favorite artist.
  • Influencer Engagement: Invited top influencers for unboxings, store tours, and live social media coverage.
  • Localized Activation: Focused on Delhi’s community with personalized storytelling and live experiences.

Outcome

  • Social Media Buzz: Massive organic traction from influencer content and attendee shares.
  • Cultural Connection: Strengthened ties with sneakerheads via Nike and Fotty Seven’s involvement.
  • Successful Launch: Established FootLocker as a prominent brand in India with strong engagement and recall.