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Mama earth

Influencer Marketing

Background:

Mamaearth, a rapidly growing personal care brand, sought to enhance its online presence and customer engagement through influencer marketing and brand ambassadorship.

Objective

To effectively highlight Mamaearth’s offerings and drive engagement through strategic influencer partnerships and brand ambassadorships.

Execution

  • Influencer Partnerships: Collaborated with a pool of influencers to create authentic and engaging content.
  • Monthly Campaigns: Designed and executed monthly live sessions on YouTube and Instagram with influencers.
  • Regional Focus: Covered 10 Indian states to ensure widespread reach and engagement.


Results:

  • Reached over 1 million users every month.
  • Increased brand awareness and customer engagement, and maintained cpv less than 0.25.