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Sprite

End-to-End Campaign Management

Background:

Sprite, a major brand under the Coca-Cola portfolio, needed a comprehensive campaign to strengthen its market presence in India.

Objective

To execute Sprite’s largest campaign (with Kommune) to date, maximizing reach and engagement across India.

Execution

  • Talent Management: Sourced and managed top-tier talent for campaign involvement.
  • Activation and Communication: Executed activations and communication strategies to amplify the campaign. (*ongoing)

Results:

  • Achieved almost 1 billion reach.
  • 90% country targeted, significantly strengthened Sprite’s market presence and brand image.
  • Successful engagement with a diverse audience across India by making content in 10 different languages.