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Uber

Community Building and Engagement

Background:


Uber India launched a national campaign featuring Tiger Shroff and Jackie Shroff to promote their diverse offerings. While the campaign was well-received, it lacked focused engagement with the South community, a significant segment of their user base.

Objective

To extend Uber’s campaign reach and engage the South Indian audience through relatable content, utilizing popular regional influencers to promote Uber Auto and Shuttle services.

Execution

  • Partnered with top South Indian influencers Niharika NM and Zee Aly, who have strong regional followings.
  • Developed humorous, relatable videos that aligned with the influencers’ authentic styles and Uber’s messaging.
  • The content was shared across social media platforms and promoted through targeted paid campaigns.
  • Resulted in significant engagement with the South Indian audience, increased visibility, and conversions for Uber’s services.